Invest In Our Planet

This year’s Earth Day theme is “Invest in Our Planet”. It’s a good reminder to ask yourself, “Is my money supporting companies and products that align with my values?”


Every day we vote with our money whether it’s buying shares in a company or making household purchases. And being on the go, we often make choices out of convenience (yup that Amazon 2 day shipping sure does come in handy). That’s why we’re fans of setting up systems to start automating good behaviors.


So if you'd like to minimize your impact on the planet, one of the biggest moves you can make is divesting from unsustainable businesses and investments. And shifting your money to companies that are more mindful of their impact on the planet.


Here are some suggestions from INVESTERA Co-Founders, Joy & Mel...


🌱 Daily purchases. Take a look at the businesses you support with your everyday purchases.

  • Household essentials. Can you switch to sourcing goods from companies with more responsible practices? Can you swap to non-toxic cleaning supplies better for you and the environment? Check out zero-waste shops in your area. In the USA, we love The Grove which provides eco-friendly household essentials…furthermore, every order is plastic neutral and every shipment carbon neutral.

  • Clothing. Can you cut back on the amount of clothing you purchase? How about renting, instead of purchasing? Especially for those one-off events. Can you move from fast fashion, big factory companies to local, ethical businesses? We are BIG fans of curating a minimalist, capsule wardrobe.

  • Reducing Plastic. Set yourself up so that you always head out the door with a reusable water bottle & a cloth shopping bag. We highly recommend investing in a signature bottle you’ll love to take around wherever you go. If everyone did this, imagine what an impact it would have on plastic waste. And so many places will now refill your bottle if you ask.


🌱 Investments. Build knowledge & revisit your investment portfolio.

  • Refresh your knowledge of responsible investing and get acquainted with ESG (Environmental, Social & Governance) practices. Joy breaks it down for you in this video.

  • Consider investing in ESG ETFs which focus on companies minimizing impact on the environment, supporting people & operating with transparency. You can find info on ESG-focused indexes by taking a look at MSCI, Morningstar, FTSE, and S&P. Figure out what’s important to you…some ESG ETFs may focus on one area of ESG over others while some address all three areas. Greener investments can mean more green $$$ in your accounts.

  • For example, the Vanguard ESG U.S. Stock ETF (ESGV) fund tracks the FTSE U.S. All Cap Global Choice index. This index includes companies of all sizes with strong ESG track records. It also screens out companies with exposure to areas like weapons, fossil fuels, and gambling.


🌱 Legacy…how do you want to have contributed your resources?

  • Set up a recurring donation towards an organization that support causes you care about.

  • If you are allocating family funds, INVESTERA has a partnership for investments in a fund with net positive impact on the environment for HNW individuals & family offices. Email us for more info: connect@investera.io

  • And use your voice…contact your government representatives.

We’d love to hear from you. What are you doing to minimize your impact? How are you investing in the planet? What questions do you have for us?


P.S. Did you know that Mel helped found an eco-village in Bali, where she lives in a house that runs on rainwater and swims in a chemical free bio-pool? Talk about leaving a legacy…